LOGO DESIGN – Home Truths – What you ask for and what in tune people know.
OK, let me get straight to the point.
Let’s imagine a logo represents you as a person.
Now, understand, that means essentially the way you “look” to other people.
It isn’t truly you, or what you represent, but you want to make that image represent you
and your true inner you.
As a business you want to stand out!
So as a person, we can strip naked and cover ourselves in pink glitter.
Now run out in the streets yelling at the top of your lungs “look at me”.
Does this get attention?…. Yes, It certainly does.
Is it attractive?… In some cases maybe, In most. I’m afraid not.
So, do you get where I’m coming from?
A logo will never, ever promote a business on it’s own.
However it is the cover of the book, so It is a very important factor in attracting business.
Standing out at first glance isn’t always attractive, thus maximum impact has quite a low hit rate. (as stated above).
So. Let’s look at 2 Logos.
I don’t need to show you the Logos, Just mention the name and you will see the logo.
The reason for this is promotion. If I were to show you these logos for the first time in your life,
You would honestly have no idea what they meant, or what they represent.
One is Image Based, the other is Typographical in a way.
OK, What are they?
Volkswagen – Automotive
Apple – Computers
Now, for a moment dwell on that.
The logo (the way you dress) doesn’t totally represent you.
The way you dress will attract people to you, but you have to “tell” them who you are
and what you represent in finer detail.
But, if you are naked covered in pink glitter, my guess is people won’t even talk to you.
(unless they are very drunk and have no idea what they are doing.)
Right, now you are in the club ,cafe , street and presented nicely you aim to get looked at,
You blend in but have a sharpness that attracts people.
You want to attract the right people for you, not just make every single person look in pure shock.
The first thing strangers see is “you”. Make them want to know you, not just look at you.
You market yourself, not simply “brand” yourself.
It’s totally obvious VW and Apple would have gotten no where with a comic sans typeface.
Nor would they have risen to global fame with random shapes and some Curlz MT stating their name after it.
So what I’m getting to, is the fact that a naked glitter covered body Will always get attention.
Yeah for sure, but no one want’s to know you.
A neat, well presented you will most often get your target, then let you do all the talking.
Word of mouth will promote, then the sky is the limit.
The logo gets people to the product, then the product should sell it’s self.
Word of mouth and promotion makes the Logo more visable to a growing market.
You will never fit your life story or who you are on a T-Shirt.
Attract then show and tell.
Sep 30 – 2014